Fabletics Uses Innovative Membership Subscription Model to Drive Sales and Expansion

Fabletics have innovatively come up with successful sales and marketing techniques centered on their online subscription models. Since the company’s inception in 2012, it has grown into a global e-commerce fashion company with a $250 million business – in three years. This is not a small achievement considering that any expansion in this competitive market category is limited because of fierce competition from Amazon, an e-commerce giant, which controls 20 percent of the online fashion market.


Fabletics realized that product quality and prices no longer determine high-value brands. Instead, the modern consumer takes other factors into consideration due to a shift in economics. These factors include customer experience, exclusivity of designs, gamification elements, and last-mile services. So far, Fabletics’ strategy is paying off as the company is planning to open new physical outlets nationwide.


General Manger for Fabletics, Greg Throgmartin, thinks that the real secret behind the company’s success lies in their reimagined version of what constitutes a high-value brand. Greg postulates that from inception, Fabletics thought out of the box and decided to tailor its membership model to offer a personalized shopping experience as well as on-trend fashion.


Reverse Showrooming


Fabletics is keen on using a reverse showrooming technique to use physical outlets to its advantage. The company focuses on growing its brand, knowing local markets through activities and events, and building relationships. Thanks to its efforts, many of the people who go to its stores are already members and at least 25% walk out as new members. What’s more, the company ensures that all clothes that customers try on in-store are added on their respective online shopping carts. This has made retail another service element for the company.


Using Shopping Data and Focusing on Culture, People, and Accessibility


On top of the reverse showrooming technique, Fabletics appreciates the value of data and uses it to its advantage. It collects and uses local data on preferences, trendy lines, and customer needs from various sources including store heat-mapping, real-time sales activity, and social media sentiment. It later uses this information to elevate customer satisfaction.


Fabletics tackles its growth and expansion-related challenges by balancing consumer education, lifestyle, and customer experience. Shawn Gold from TechStyle Fashion Group said that growth is heavily reliant on offering excellent products at great prices.


Fabletics is a nimble, risk-positive, and data-aware brand that appreciates the value of smart distribution techniques, innovative membership programs, and fast purchase options. Furthermore, by investing in retail outlets, Fabletics shows that it is ready to use every tactical advantage to provide excellent consumer experiences offline and online.


Review from A Foodie Stays Fit blogger


Blogger Teri Hutcheon wrote an unbiased review describing Fabletics’ products and service-delivery as top-end. She said that she was satisfied with the company’s membership structure because it was affordable, had numerous perks like sales discounts, and sent curated outfits to all its members on a monthly basis for only $49 to $59. Furthermore, she liked the products sold by the company because they were of high quality, trendy, and easy to use.

EOS Lip Balm – One Of The Most Popular Lip Care Products In The Market Today

Buying a lip care product has always been a no-frills affair of going to any departmental store or supermarket and putting in your shopping bag the first product you see from Chapstick. The cylindrical tube from Chapstick was almost a norm in the oral care industry and for people who were a bit adventurous can try other flavors like mint, cherry or even orange. However, around seven years back, the industry saw a revolutionary product from EOS. The EOS Lip Balm swept the market altogether and put other lip care products on the back burner singlehandedly.

EOS, an abbreviation for the company’s full name Evolution of Smooth, became a sensational name in the fashion industry as well with popular magazines covering the company’s latest product quite frequently. Each and every supermarket in town, starting from Target to Walmart and from Walgreens to Best Buy to Amazon began to put it on the front shelves in the lip care segment. And, to add to the hype, even the famous celebrities like Kim Kardashian, Miley Cyrus, and Christina Aguilera were seen using EOS Lip Balm, and this gave the product that much needed flare of popularity among the masses it needed.

The company sells over a million units of EOS Lip Balm every week, and the growth has been exponential since its inception. It is currently the second best selling lip balm in the United States, leaving the other counterparts in the industry that have been in the business for much longer, far behind. EOS, https://well.ca/brand/eos-evolution-of-smooth.html, is one of the fastest growing companies in the oral care sector, and the current valuation of the company stands tall at over $250 Million.

Sanjiv Mehra co-founded the company and mentioned in one of the interviews that not building hype around the company was a deliberate move as the primary focus was and is on product creation.


Winning Big on College Football

When it comes right down to it is there any sport more competitive and exciting than college football? The pure thrill of the short NCAAF season is what brings people everywhere to bet on the game, looking for NCAAF odds all week long. While there is no guaranteed way to win, and certainly no perfect football odds to utilize, there are many ways for you to maximize your research in order to find your way to some money. Today we’re going to talk about how you can use Covers.com in order to understand the spread, make your bet, and win some cash.

For today’s example we are going to be looking at the 2017 Sugar Bowl which will feature two high profile programs in Auburn and Oklahoma. Both Auburn and Oklahoma have dedicated fanbases that make sure to tune in for every single game. You can be sure that the action on this game is going to be pretty crazy. With two high profile programs that are relatively evenly matched you are definitely going to run into some situations where you have to be careful with how you look at the spread. What is the spread? Well, we are glad that you asked.

Betting with the spread is how most of the gambling works. The spread is the point differential between the expected winning team and the expected losing team. Right now Oklahoma is slated at -3 in a projected victory over Auburn. The – means that Oklahoma is favored and the 3 means that the Sooners are favored by a field goal. Now, the spread is almost always changing when news breaks. If the weather takes a turn for the worse, which won’t happen as this game is in a dome, that can have an effect. Injuries also play a part in the spread changing as well, which is far more common in sports like basketball with so many moving parts.

Working with the spread makes for some very interesting betting scenarios. Common knowledge, or expectation anyway, would be to put your money on the team that is projected to win — right? Well, that’s true to a certain extent but you can find profitable games by betting on the underdog. What it comes down to is simple: you need to put in the research to find out which team should be favored because Vegas doesn’t always get it right.