Buying a lip care product has always been a no-frills affair of going to any departmental store or supermarket and putting in your shopping bag the first product you see from Chapstick. The cylindrical tube from Chapstick was almost a norm in the oral care industry and for people who were a bit adventurous can try other flavors like mint, cherry or even orange. However, around seven years back, the industry saw a revolutionary product from EOS. The EOS Lip Balm swept the market altogether and put other lip care products on the back burner singlehandedly.
EOS, an abbreviation for the company’s full name Evolution of Smooth, became a sensational name in the fashion industry as well with popular magazines covering the company’s latest product quite frequently. Each and every supermarket in town, starting from Target to Walmart and from Walgreens to Best Buy to Amazon began to put it on the front shelves in the lip care segment. And, to add to the hype, even the famous celebrities like Kim Kardashian, Miley Cyrus, and Christina Aguilera were seen using EOS Lip Balm, and this gave the product that much needed flare of popularity among the masses it needed.
It is currently the second best selling lip balm in the United States, leaving the other counterparts in the industry that have been in the business for much longer, far behind. EOS, https://well.ca/brand/eos-evolution-of-smooth.html, is one of the fastest growing companies in the oral care sector, and the current valuation of the company stands tall at over $250 Million.
Sanjiv Mehra co-founded the company and mentioned in one of the interviews that not building hype around the company was a deliberate move as the primary focus was and is on product creation.