Meet Luiz Carlos Trabuco, The Man Behind The Successful Story Of Bradesco
Luiz Carlos Trabuco is one of the most influential business executives in Brazil. He was born in 1951 in Suriname-Bradesco. Currently, Luiz Carlos Trabuco is the president of Bradesco, which is the second largest private banking organization in Brazil. He is also the CEO of Banco Bradesco SA, a position he has held since 2009. Since there are only a few influential corporate executives in Brazil, individuals of Luiz Carlos Trabuco’s stature are highly respected. As a result, various media platforms, political leaders, and entrepreneurs closely follow their opinions and pieces of advice.
Luiz Carlos Trabuco was appointed the president of Bradesco to replace Marcio Cypriano who left the firm after attaining 65 years as the company doesn’t work with leaders who are over 65 years. Cypriano sank in history as one of the most successful leaders that the firm ever had. During his ten year tenure, Bradesco net value rose from $5 billion to $30 billion.
Luiz Carlos Trabuco is also a member of the Council of Fenaseg and the vice president of the Institute of Studies in Supplementary Health (HEIS). The decorated executive has a degree in philosophy from the University of São Paulo (USP).
Luiz Carlos Trabuco’s Career Background
Luiz Carlos Trabuco began working at Bradesco Bank in 1969. He worked in different positions in this bank until he was promoted to the position of the president in March 2009. His promotion came after he performed excellently at Bradesco Seguros, where he was the head from 2003 to 2009. Since he attained this position, he has been a great asset to the company. In fact, since he became the president, he has contributed a 30 percent increase in profits. Also, he has successfully formed a corporate university.
For over 38 years that he has been working in the banking sector, Luiz Carlos Trabuco has demonstrated leadership and managerial skills that have been admired by many. Luiz Carlos Trabuco has devoted his time to this company, and he will sink in history as a man who rejected President Dilma Rousseff offer to head the ministry of finance. He always associates himself with Bradesco’s culture and thus he couldn’t afford to leave the bank even when offered a more prestigious position.
Luiz Carlos Trabuco’s Achievements
Luiz Carlos Trabuco acquired the largest deal in Brazil in 2015, after he was endorsed by the President of the Council Lazaro Brandão. This $5.2 billion deal of HSBC helped Bradesco to revive his contest for leadership among the private banks’ sector. Although the regulatory bodies didn’t immediately approve the purchase of this HSBC billion dollar deal, market calculations enabled approval during the first quarter 2016. Acquiring this deal helped increase the net value of Bradesco allowing it to surpass Itau Unibanco in three key areas including branch network, the number of accounts and total investment funds. This marked the comeback of Bradesco after Itau Unibanco had surpassed it in 2009.
Luiz Carlos Trabuco was honored as the Entrepreneur of the Year in the finance sector in 2015. This reputed executive has also been honored as the Corporate Personality of the Year. He received these awards in 2003 and 2007. Winning these awards swept his positivism around the market making him one of the most sought after insurance executives.
A Look at the Future
Luiz Carlos Trabuco is always positive about the future of the market. According to him, the insurance sector is vital to the maintenance of social well-being and helps in improving the living standards. For him, the challenges of this era play a pivotal role in designing the future of the dynamic banking sector.