Multilevel Marketing with Vijay Eswaran

Vijay Eswaran is a Malaysian entrepreneur. He is currently the CEO of the QI Group. Vijay Eswaran attended the London School of Economics in 1984. He graduated with a socioeconomic degree. While he was in Europe, he did a series of odd jobs for a year. He worked on a construction site, picked grapes, and drove cabs.

He obtained a professional qualification from CIMA in the UK. He then received his MBA from the Southern Illinois University in 1986. When he returned to Malaysia, he was given a proposal by the Cosway Group to start it’s business for them. From that point, he started to focus more on multilevel marketing management more closely.

In 1998, he co-founded a company called the QI Group, a multilevel marketing company. It’s corporate office is located in Hong Kong. It is an e-commerce based group composed of many different businesses such as travel, media, and many more. They have regional offices in nearly to different countries including Hong Kong and Malaysia.

Eswaran is a proclaimed speaker. He has spoken at forums about management and business. One of them were called the “World Economic Forum.” He is also an author. He wrote his first book called Sphere of Silence. It was published in 2005. Read more: Five Minutes With Dr. Vijay Eswaran, Executive Chairman, QI Group

In his book he discussed his personal outlook on management and how he approaches everyday. In his second book, In the Thinking Zone, is a book of his thoughts on his life. He wrote a few more books as well. He also gives his time to charity. He has a organization called the Vijayaratnam Foundation, which was named after his father.

Vijay Eswaran is definitely a man of success. He was named as Malaysia’s 50 Richest at Number 25 by Forbes Asia.

Lip Service With a Smile

The creators of EOS Lip Balm use influencer marketing, social media, automation, time and effort to move nearly one million units of lip balm per week according to Kline Research.The acronym, EOS, stands for Evolution of Smooth. According to a Fast Company trade article,  the  focus of EOS was originally on creating a product that would find its place in US consumer shopping bags and become a staple in one’s beauty care regime.

As the company has expanded its social media base to seven million on Facebook, information about its values and partnerships with other brands such as Disney and Keds is made known. The audience for EOS lip balm products is largely professional young Millennials between age 25 and 35 concerned with style and appearance.

The founders of EOS Lip Balm spent considerable time and effort attending engineering conferences and trade shows. These occasions were networking opportunities to confer with designers over establishing an industrial platform that would solely be automated for the production and manufacturing of EOS Lip Balm. The time and effort spent has paid dividends on the back end as new accounts have their demands satisfied in a short period of time. The article cites further growth in lip balm production as the demand for products based on more natural organic ingredients are levied by consumers.

Walgreens was the first chain to agree to carry EOS Lip Balm; Walmart and Target later added this product based on sales success. Celebrities like Britney Spears, Miley Cyrus, and key bloggers have also influenced growth of this product among their fans and adherents. Moving from a tube to a sphere, creating a product that provided sensual pleasure was but the beginning for EOS Lip Balm; it has surpassed longstanding Chapstick and other competing products.

For more info, visit

End Citizens United Seeks To Champion Election Finance Reform

The growing influence of the End Citizens United PAC has shown just how supportive the people of the U.S. have become to overturning a Supreme Court decision The Washington Post claimed had overturned anti-corruption rules in politics that had been in place for over a century. The 2010 Citizens United ruling by the Supreme Court is the sole focus of the End Citizens United campaign that is acting as a traditional PAC with supporters limited to providing only $5,000 as a maximum campaign donation in a bid to make sure no major influence is allowed for donors over the political direction the group is moving in; despite the limit on donations the PAC hit around $25 million in donations during the 2016 Presidential elections that allowed them to raise the issue of wealthy donors and campaign donations to a wider public throughout the campaign season.


For many political experts the chances of overturning the Citizens United decision may be a difficult one to achieve, but the chance to keep the issue of a small group of wealthy donors providing the majority of funding for major political parties and candidates in the public eye is one the End Citizens United campaign is looking to continue with over the coming years. Operating as a traditional PAC means the major political donors are removed from the process of funding and influencing the process and direction taken by End Citizens United, which has now become dedicated to backing Democrat’s for office across the nation who are friendly to the cause of ending the Citizens United decision.


In a bid to make sure the political system in the U.S. remains fair for all and is not centered around the corruption that could take place by those who feel they can provide political policy changes in return for funding End Citizens United are backing candidates in the run up to the 2018 midterm elections. End Citizens United reports it has taken a long hard look at the future of the PAC with President Tiffany Muller explaining the PAC feels Democrats are more open to election finance reform than their Republican counterparts prompting the decision to back left leaning candidates in future elections.


Despite only forming 2015, End Citizens United has quickly grown to become one of the leading Democrat supporting PAC’s in the U.S. with grassroots donations averaging more than $12 in the first few months of 2017. To have a major effect on the 2018 midterm elections the End Citizens United campaign is seeking to achieve a major funding goal of $35 million with donations of $5,000 or less from grassroots donors; End Citizens United feels this goal is within reach after $4 million was pledged in the first three months of 2017.


Kate Hudson Teams Up With Adam Goldenberg And Don Ressler To Drive Fabletics Forward

Kate Hudson, known for her role in romance movies such as Bride Wars and How To Lose A Guy In 10 Days is also a model and a partial owner in several women’s athletic wear companies, including Fabletics. Hudson was attracted to this company because they found a way to get high quality and stylish designs to their customers at such a low price on The company is a subsidiary of TechStyle Fashion Group, formerly known as JustFab, a company started by Adam Goldenberg and Don Ressler. Led by Hudson’s input, Fabletics took steps to integrate big data into the customer experience to drive them to styles they wanted, and improved its VIP membership program to be more transparent to customers at

Adam Goldenberg was a big marketing guru well before TechStyle Fashion Group came on the scene. As a young teenager Goldenberg was already becoming entrepreneurial and exploring business ideas, and when he was still only 15 he started a gaming advertising network called Gamer’s Alliance. This led to the beginning of his professional career when Intermix Media, the future founder of MySpace bought Gamer’s Alliance and hired Goldenberg as an executive in their company, the youngest ever on a publicly-traded company on Goldenberg became friends with another entrepreneur at Intermix Media, Don Ressler who had founded

Goldenberg and Ressler had combined their ideas while at Intermix Media to start an e-commerce company that was the biggest source of revenue for MySpace, but they were bitterly disappointed when Intermix Media’s new owners from News Corp phased out the company in 2005. Goldenberg and Ressler then parted ways with Intermix Media and started their own company, Intelligent Beauty. Under this company they started marketing various cosmetics and health supplement products, but then their attention turned to the fashion industry in 2010. Though they didn’t know much about running a fashion company, they got the wild idea to launch their own brand and called it JustFab.

JustFab started out as a simple online-only fashion retailer, but its fashion designs and business model started attracting celebrities including Kimora Lee Simmons and Kate Hudson. It also attracted investors and venture capital firms including Matrix Partners and Passport Capital. Thanks to the venture capital supply, JustFab started growing operations and even opened physical stores for its customers. In 2013, it became a “unicorn” or billion-dollar enterprise and has since become cash-flow independent. Goldenberg and Ressler renamed the company as TechStyle Fashion Group this last year because of the big data analytics they started using in online shopping.

Read more: TechStyle’s data-driven fashion – CNBC Video

Omar Boraie: Visionary of Development

Omar Boraie is rated by NJ Biz as one of the top developers on the East Coast. He’s recently been getting a lot of attention for his latest project in New Brunswick. The development, named The Aspire, is located in the heart of the city. He’s had a vision for a New Brunswick project for many years.

According to Mr. Omar Boraie, he began thinking about this project over four decades ago. Back then, Boraie was an Egyptian traveling scholar of chemistry. He was in Europe at the time the original New Brunswick was in its heyday. He got to witness its magnificence during its early years.

Since then, he’s always had a dream to build a similar structure that would pay homage to the original. In order to make his dream come true, Boraie founded Boraie Development LLC. Today, he’s Patriarch and President of the company. He’s also built more than just his one dream building.

Boraie Development has worked all over the New Jersey area. Most of their buildings have been in the smaller cities, but there are a few in the big cities like Atlantic City. All of the structures and projects have been successful. None of the buildings have been torn down or had funds cutoff, as of yet.

The Boraie Development’s small town feel allows them to work in many different areas. Like all development companies, Boraie Development wants to provide their clients with the best work possible. Operating over a large area like New Jersey means that every one of their projects has to be up to standard with what they want people to think of their jobs.

Boraie’s strategy has always been to have a small town vibe. While other developers try to make everything big and extravagant, Boraie is one of the few companies that give people what they need. Boraie focuses on helping better themselves rather than better the company’s profit margin. That sort of mentality is only part of why Boraie Development is so successful.

According to Patch, the other part is that Boraie believes in taking chances. While bigger developers may not have the room for risk taking when it comes to their big-name projects, Boraie’s small time developments allow for more wiggle room. It’s part of the reason they chose to stay in small-town America. Whenever they get a chance to try something new and explore, they follow through and run with it.

The New Brunswick project was not only inspired by the original, but it was also inspired by the lack of life in New Brunswick today. He felt awful about how empty the city seemed to be at the time. In its heyday, the city was bustling with life.

That’s why this New Brunswick is so important to him. This particular building is the first of a larger project. He found 21 dilapidated and vacant buildings and bought them all. He plans on reinvigorating New Brunswick like never before.

Read More:

Fabletics Uses Innovative Membership Subscription Model to Drive Sales and Expansion

Fabletics have innovatively come up with successful sales and marketing techniques centered on their online subscription models. Since the company’s inception in 2012, it has grown into a global e-commerce fashion company with a $250 million business – in three years. This is not a small achievement considering that any expansion in this competitive market category is limited because of fierce competition from Amazon, an e-commerce giant, which controls 20 percent of the online fashion market.


Fabletics realized that product quality and prices no longer determine high-value brands. Instead, the modern consumer takes other factors into consideration due to a shift in economics. These factors include customer experience, exclusivity of designs, gamification elements, and last-mile services. So far, Fabletics’ strategy is paying off as the company is planning to open new physical outlets nationwide.


General Manger for Fabletics, Greg Throgmartin, thinks that the real secret behind the company’s success lies in their reimagined version of what constitutes a high-value brand. Greg postulates that from inception, Fabletics thought out of the box and decided to tailor its membership model to offer a personalized shopping experience as well as on-trend fashion.


Reverse Showrooming


Fabletics is keen on using a reverse showrooming technique to use physical outlets to its advantage. The company focuses on growing its brand, knowing local markets through activities and events, and building relationships. Thanks to its efforts, many of the people who go to its stores are already members and at least 25% walk out as new members. What’s more, the company ensures that all clothes that customers try on in-store are added on their respective online shopping carts. This has made retail another service element for the company.


Using Shopping Data and Focusing on Culture, People, and Accessibility


On top of the reverse showrooming technique, Fabletics appreciates the value of data and uses it to its advantage. It collects and uses local data on preferences, trendy lines, and customer needs from various sources including store heat-mapping, real-time sales activity, and social media sentiment. It later uses this information to elevate customer satisfaction.


Fabletics tackles its growth and expansion-related challenges by balancing consumer education, lifestyle, and customer experience. Shawn Gold from TechStyle Fashion Group said that growth is heavily reliant on offering excellent products at great prices.


Fabletics is a nimble, risk-positive, and data-aware brand that appreciates the value of smart distribution techniques, innovative membership programs, and fast purchase options. Furthermore, by investing in retail outlets, Fabletics shows that it is ready to use every tactical advantage to provide excellent consumer experiences offline and online.


Review from A Foodie Stays Fit blogger


Blogger Teri Hutcheon wrote an unbiased review describing Fabletics’ products and service-delivery as top-end. She said that she was satisfied with the company’s membership structure because it was affordable, had numerous perks like sales discounts, and sent curated outfits to all its members on a monthly basis for only $49 to $59. Furthermore, she liked the products sold by the company because they were of high quality, trendy, and easy to use.

EOS Lip Balm – One Of The Most Popular Lip Care Products In The Market Today

Buying a lip care product has always been a no-frills affair of going to any departmental store or supermarket and putting in your shopping bag the first product you see from Chapstick. The cylindrical tube from Chapstick was almost a norm in the oral care industry and for people who were a bit adventurous can try other flavors like mint, cherry or even orange. However, around seven years back, the industry saw a revolutionary product from EOS. The EOS Lip Balm swept the market altogether and put other lip care products on the back burner singlehandedly.

EOS, an abbreviation for the company’s full name Evolution of Smooth, became a sensational name in the fashion industry as well with popular magazines covering the company’s latest product quite frequently. Each and every supermarket in town, starting from Target to Walmart and from Walgreens to Best Buy to Amazon began to put it on the front shelves in the lip care segment. And, to add to the hype, even the famous celebrities like Kim Kardashian, Miley Cyrus, and Christina Aguilera were seen using EOS Lip Balm, and this gave the product that much needed flare of popularity among the masses it needed.

The company sells over a million units of EOS Lip Balm every week, and the growth has been exponential since its inception. It is currently the second best selling lip balm in the United States, leaving the other counterparts in the industry that have been in the business for much longer, far behind. EOS,, is one of the fastest growing companies in the oral care sector, and the current valuation of the company stands tall at over $250 Million.

Sanjiv Mehra co-founded the company and mentioned in one of the interviews that not building hype around the company was a deliberate move as the primary focus was and is on product creation.


Winning Big on College Football

When it comes right down to it is there any sport more competitive and exciting than college football? The pure thrill of the short NCAAF season is what brings people everywhere to bet on the game, looking for NCAAF odds all week long. While there is no guaranteed way to win, and certainly no perfect football odds to utilize, there are many ways for you to maximize your research in order to find your way to some money. Today we’re going to talk about how you can use in order to understand the spread, make your bet, and win some cash.

For today’s example we are going to be looking at the 2017 Sugar Bowl which will feature two high profile programs in Auburn and Oklahoma. Both Auburn and Oklahoma have dedicated fanbases that make sure to tune in for every single game. You can be sure that the action on this game is going to be pretty crazy. With two high profile programs that are relatively evenly matched you are definitely going to run into some situations where you have to be careful with how you look at the spread. What is the spread? Well, we are glad that you asked.

Betting with the spread is how most of the gambling works. The spread is the point differential between the expected winning team and the expected losing team. Right now Oklahoma is slated at -3 in a projected victory over Auburn. The – means that Oklahoma is favored and the 3 means that the Sooners are favored by a field goal. Now, the spread is almost always changing when news breaks. If the weather takes a turn for the worse, which won’t happen as this game is in a dome, that can have an effect. Injuries also play a part in the spread changing as well, which is far more common in sports like basketball with so many moving parts.

Working with the spread makes for some very interesting betting scenarios. Common knowledge, or expectation anyway, would be to put your money on the team that is projected to win — right? Well, that’s true to a certain extent but you can find profitable games by betting on the underdog. What it comes down to is simple: you need to put in the research to find out which team should be favored because Vegas doesn’t always get it right.